We are delighted to premiere the video for ‘Time Will Tell’ from Scott Clay, which features a strong rhythm, instrumental layers and the beautiful, open landscapes of his home state of Washington. The video is visually stunning and reflects Clay’s love for the outdoors and his desire to find peace and connect with the natural world. Press the pause button on your busy life and immerse yourself in this.
‘Time Will Tell’ is the title track from Clay’s upcoming album and a good example of his blend of rock and Americana. The new album follows EPs in 2018 and 2019 and three previous full-length releases. Clay’s come a long way since his 2007 debut, honing his songcraft along the way. ‘Time Will Tell’ benefits from the contributions of engineer Mike Davis (Modest Mouse, Head and the Heart), bassist David Dawda (Fruit Bats), drummer Sean Lane (Pedro the Lion) and pianist Daniel Walker (Heart).
Clays says of the video: “For ‘Time Will Tell’, I really wanted to capture the untamed beauty of my home state of Washington. I had always wanted to create a music video, but in the past things didn’t work out. Either the footage didn’t get edited and finished, or the concept didn’t work out the way I had intended. So I knew I needed the right team for the job. I reached out to the fine folks at HankCrank Films and was paired with a director, Spencer Johnson, of Bellingham, WA. Given his natural propensity for shooting outdoors, his background in filming for recreational outfitters and mountain biking companies, and his attention to detail and lighting, he was the perfect candidate with which to collaborate.
Spencer and I set out to find four locations that offered diversity to the viewer, and added complexity to the story on screen. We felt that the pine forests and sage lands of Peshastin and Cashmere, WA were the perfect locale to showcase the best that Washington State has to offer. I write many of my songs, including ‘Time Will Tell’, based on dreams, and I wanted to represent the dream process with a physical location. The abandoned barns and farmhouses of Waterville, WA offer both a hallowed and unsettling setting with which to depict the dream state in visual form. Spencer and I shot the video over the course of a 24-hour period to both give the viewer the sense of the passage of time, and to capture each location in the best lighting possible.”
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